Great Entrepreneurs Need to Be Great Designers

July 13, 2011 § Leave a comment

On the American Express open forum, I found this article that gives entrepreneur business ideas that are great if you’re looking for creative business ideas that can really have a notable, positive impact on your business or start-up.

As the article states: “Business people don’t just need to understand designers, they need to become designers.”

David Sherwin, an award winning Senior Interaction Designer at frog design, has created a solution to this problem with a terrific skills-building book entitled Creative Workshop: 80 Challenges to Sharpen Your Design Skills.

Read more about why it’s so important for entrepreneurs to understand the design process from product design to ordering the right business cards.

 

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