Resource for Entrepreneurs: Four Steps to the Epiphany

July 11, 2011 § Leave a comment

In Four Steps to the Epiphany, the author Steven Blank turns the traditional logic followed by entrepreneurs, “build it and they will come”, on its head. He argues that the central task of a startup is “in an iterative process of learning that centers on validating the product vision against a market of paying customers.”

Read more about starting a customer-centered business here. 

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