Last week Andrew Winston wrote about how eating less meat was the best way to reduce the carbon footprint food consumption creates. But what happens if your very way of life is based on selling meat (and fries)? How would you succeed in being considered a responsible corporate citizen while keeping your place as fast food king?
That’s a question you would want to ask Max Burgers, a fast food company based in Sweden.
Check out this interesting innovation and see how its not simply being “eco” or “green” that will give you an advantage over other companies. Today, it’s the way a company approaches green practices that will really end up creating a valuable differentiator.