How to Make Sure Social Media Works With You, Not Against You

June 8, 2011 § Leave a comment

If you use a social media network to engage with your community, potential consumers and investors, don’t miss this blog article by Fast Company, called “How Social Media Can Destroy Your Business And What You Can Do About It”. Today in age, social media can be a double-edged sword that we think we have control of until it’s too late. See what good tips you should apply to your social media techniques (entire tips continued in the original article):

1. TRANSPARENCY: In the coming years there will be a greater call for transparency from brands…

2. RESPONSIBILITY: As a function of this heightened awareness regarding the trouble that everyone in the global community faces, consumers are now looking to their brands to …

3. REDUNDANCY: Every period of technological transition brings with it survivors and casualties. As Joseph Schumpeter put it, this process of ‘creative destruction’ is not peculiar to social media, but is fundamental to economic development itself…

4. CREATIVITY: The future is a story we make up everyday, and in the face of so many challenges, a new breed of CEO, social entrepreneur, employee and consumer is emerging…



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