Chrysler will introduce 16 models to Mexico
June 6, 2011 § Leave a comment
By the end of 2011, the automaker Chrysler plans to introduce in the Mexican market at least 16 new models and position again in domestic sales.
In an interview, the director of marketing and advertising of the brand, Javier Padilla, said that recovery is underway, after 20 months seeking the support of the U.S. government, as well as strategic partners because of the global economic crisis.
He recalled that the brand has already begun to position as leader of the SUV’s on the market, with average sales of its model Journey of 1,200 units per month, and a significant growth of the Grand Cherokee.
As part of this strategy, Chrysler already introduced to the Mexican market the 2011 Grand Cherokee, the Durango, Chrysler 300, the new Journey and derived from its partnership with Fiat Group, the new Fiat 500 which is manufactured at the plant in Toluca, State of Mexico.
He noted that today in Chrysler Mexico expectations ‘are high’, so that 2011 is an important year for the assembly plant, because of the celebration of 70 years of Jeep, one of its leading brands.
Even in the first four months of 2011, Chrysler de Mexico was ranked fourth in sales with a share of 9.6% and the selling of 26,487 units.